Lucy Rendler-Kaplan, Founder of Arkay Marketing, is a marketing & PR veteran, with nearly 20 years of experience in product launches, R&D, field marketing management and more. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including Red Bull North America, ONE Coconut Water, Camel, Lipton and Ethos Water and more. In 2013, Lucy left corporate America to focus on small businesses and start-ups with her unique combination of social media and marketing strategies, business development efforts, media relations, branding, advertising and website development. She is a regular contributor for Social Media Today, She Owns It and The Social Shake-Up. 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.