It's been said that non-profit organizations need to make every dollar work like a hundred. When you're Sara Lipsky and you've personally helped to raise $75 million to fight cancer, you have an even higher calling to be effective with your resources. Hear how this rock-star former executive Director for the Leukemia & Lymphoma Society leveraged public relations storytelling to generate engagement! 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.