"People buy from people," says Paul Muolo, who directs earned and owned media strategy for hospitality and real estate brands across the country. He talks about effective outreach strategies, making internal and external communications make sense and how you can't leave opportunities behind just because they're on the path to the stated goal. 

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun.  Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals.  Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.