Kenny Lange sits down with Caroline Crawford, highlighting the importance of integrating marketing with business development. They touch on the challenges of humanizing B2B brands, the trend of mass personalization, and the role of AI in streamlining marketing processes without losing the human touch.Other places to find the “How Leaders Think” podcast: * Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b* YouTube: https://www.youtube.com/@KennyLange/podcasts* Website: https://howleadersthink.kennylange.com/Caroline Crawford Resources:LinkedIn: www.linkedin.com/in/ccrawford22Instagram: https://www.instagram.com/cultiveightcomms/tagged/Podcast: https://open.spotify.com/show/4w4bYb1b42N99I9sQFk0fKWebsite: https://www.cultiveightcommunications.com/Caroline has a free 3 step guide to cultivate your competitive edge.Get it here: https://www.cultiveightcommunications.com/competitive-marketing-guide#MarketingInsights #AIInMarketing #BusinessDevelopment #CustomerEngagement (00:00) - Marketing as influence, shaping conversations for impact. (04:52) - Deeper marketing integral to business development success. (08:26) - Internal communications vital for effective marketing integration. (12:33) - Direct-to-consumer faces volume challenges, b2b: trust. (16:44) - AI improves content generation but lacks personalization. (17:54) - AI can aid but human insight essential. (21:46) - Identify inefficiencies, integrate AI, streamline marketing processes. (25:59) - GPT replaced dad, saved money with AI. (29:03) - LinkedIn boosts personal stories over business acumen.

On this episode, Justin McCorkle, an executive strategy coach, discusses purpose-driven leadership, conscious capitalism, and integrating biblical principles in business. They explore B Corps, ethical business practices, and the importance of aligning personal values with organizational vision for effective leadership.

Ashley Smalley, an expert in relational leadership, discusses the importance of genuine connection in business, embodying core values, and practical steps for leading relationally. She emphasizes the value of loving people well, getting to know employees beyond their roles, and creating a caring environment. This interview provides actionable insights on investing time in relationships, showing vulnerability, and prioritizing employee well-being.

Kyle Mealy, founder and CEO of Next Level Coaching, dives into the power of genuine care in sales. He discusses the crucial integration of marketing and sales for small businesses, emphasizing teamwork and communication. Mealy shares insights on strategic delegation, highlighting the choice of a strong second-in-command to enhance efficiency. He also offers practical frameworks for hiring decisions, especially as businesses approach key revenue milestones, encouraging leaders to foster genuine relationships in their sales process.

Fedor Simic, Partnership Manager at Databox, shares his expertise in data-driven marketing strategies. He discusses how businesses can leverage performance metrics to make informed decisions and the pivotal role of benchmarking in marketing success. Fedor highlights the importance of integrating data security and the creation of actionable insights for agencies and consultants. They also explore the differences in performance metrics between large enterprises and smaller businesses, offering valuable advice for navigating the marketing landscape.

Gerardo Segat, CEO of Out as Humans, discusses the importance of emotional goals in leadership with Kenny Lange. They cover humanizing leaders, embracing authenticity, inner growth, and setting emotional goals for personal and team development.

Phil Goodman, founder of Talent Realized, shares insights on one-on-one meetings for employee growth and retention. He discusses the power of intentional scheduling, coaching conversations, and reducing workplace drama. Learn how investing in high performers can transform workplace dynamics and drive success.

Alex Bratton, CEO of Lextech, discusses AI applications in business and personal life with Kenny Lange. They explore AI's impact on workflows, privacy concerns, prompt writing skills, and societal impact. Topics include AI's role in education, privacy tech wars, and leveraging technology for societal good.

Jason Rutel, the founder of Creative Nomads, dives into the pitfalls of fear-driven hustle culture. He emphasizes the importance of self-evaluation and advocates for a balanced approach to work and life. Rutel discusses the fine line between ambition and burnout, urging listeners to prioritize authenticity and meaningful relationships. He highlights how self-awareness fosters personal growth and effective leadership while encouraging reflection and mentorship. Tune in for insights on breaking free from societal expectations and nurturing well-being in a demanding world.

Scott Reib, an entrepreneurial strategist, discusses the importance of community support and resilience in business. He exposes the pitfalls of chasing instant gratification and redefines success beyond social media success. Scott shares his unique 90-day blast method for goal-setting and highlights time-blocking techniques to maintain work-life balance. Emphasizing accountability and proactive planning, he encourages entrepreneurs to break their goals into manageable segments, ensuring sustained progress and personal fulfillment.