How Leaders Think with Kenny Lange

How Marcelo Callbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity

Mar 5, 2025
In this conversation, Marcelo Callbucci, author and founder of the PRFAQ framework, shares how his innovative approach can enhance strategic clarity in organizations. He discusses the power of combining press releases with FAQs to optimize decision-making. Marcelo highlights Amazon's unique meeting culture, advocating for collaborative reflection and the silent reading method. He also dives into the importance of team alignment and effective feedback to prevent resource misallocation, offering invaluable tips for executives and entrepreneurs alike.
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