The PRFAQ Framework

Adapting Amazon's Innovation Framework to Work for You

Book • 2025

Author

Marcelo Calbucci

Mentioned by

Kenny Lange

Vasco Duarte

Todd Bishop

Mentioned in 1 episodes

Mentioned by

Vasco Duarte

as a book describing Amazon's PR FAQ method, a strategic approach designed to refine and present new product ideas by focusing on customer-centric narratives.

BONUS The PRFAQ Framework With Marcelo Calbucci

Mentioned by Jeremy as the author of the book and guest on the podcast, discussing the PRFAQ framework.

Write First, Fail Less: Amazon’s PRFAQ Framework With Marcello Calbucci

Mentioned by

Kenny Lange

as the name of his book and framework for strategic clarity in organizations.

How Marcelo Callbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity

Recommended by

Todd Bishop

as a guide to adapting Amazon's innovation framework.

Inside Amazon's strategic planning process; the state of the Seattle startup community

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