#27964
Mentioned in 1 episodes
The PRFAQ Framework
Adapting Amazon's Innovation Framework to Work for You
Book • 2025
Mentioned by
Mentioned in 1 episodes
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as a book describing Amazon's PR FAQ method, a strategic approach designed to refine and present new product ideas by focusing on customer-centric narratives.

Vasco Duarte

BONUS The PRFAQ Framework With Marcelo Calbucci
Mentioned by Jeremy as the author of the book and guest on the podcast, discussing the PRFAQ framework.

Write First, Fail Less: Amazon’s PRFAQ Framework With Marcello Calbucci
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as the name of his book and framework for strategic clarity in organizations.


Kenny Lange

How Marcelo Callbucci Thinks About Harnessing The PRFAQ Framework for Strategic Clarity
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as a guide to adapting Amazon's innovation framework.

Todd Bishop

Inside Amazon's strategic planning process; the state of the Seattle startup community