Marcelo Calbucci

Marcelo Calbucci, an author and consultant with 25 years of tech experience, introduces the PRFAQ framework, a strategic tool used by Amazon for over 20 years. He discusses how the framework helps organizations evaluate which ideas to pursue, blending narrative writing with structured data to enhance decision-making. Marcelo emphasizes preventing common pitfalls in problem-solving and exploring customer needs. The conversation also touches on integrating AI in the writing process and fostering community among service design professionals for enhanced collaboration.

Marcello Calbucci, an entrepreneur and technologist with over 25 years in the tech industry, shares insights on Amazon's PRFAQ framework. This strategic writing tool helps teams validate product ideas before development, potentially saving resources. He discusses how this six-page document encourages critical thinking and clearer vision articulation. Marcello emphasizes the framework's role in aligning teams and making informed decisions, allowing designers to become strategic thinkers and secure their place in product development discussions.

In this conversation, Marcelo Callbucci, author and founder of the PRFAQ framework, shares how his innovative approach can enhance strategic clarity in organizations. He discusses the power of combining press releases with FAQs to optimize decision-making. Marcelo highlights Amazon's unique meeting culture, advocating for collaborative reflection and the silent reading method. He also dives into the importance of team alignment and effective feedback to prevent resource misallocation, offering invaluable tips for executives and entrepreneurs alike.