2Bobs—with David C. Baker and Blair Enns

The podcast explores the concept of bounded rationality and how it affects decision-making within organizations. It discusses the clash between individual department goals and overall organizational goals. It also explores the impact of CEOs and Mavericks within an organization and questions the origin and impact of the 80-20 rule in marketing budget allocation. Finally, it emphasizes the importance of embracing the convergence of disciplines in the design industry and redefining firm positioning based on client's urgent and expensive problems.

The hosts discuss the theory of leisure and the advice of 'do what you love and the money will follow.' They explore the nuance of finding fulfillment in work and the importance of staying grounded. They also talk about drawing boundaries between work and leisure, the significance of hobbies, and balancing work and leisure to create a fulfilling life.

Explore the costs and impact of pitching in the marketing industry, with a focus on the influence of procurement and search consultants. Discover the financial burden on clients and agencies, and the interesting findings about the role of the incumbent agency in winning new business. Learn about the low success rate of agency pitches and the addictive nature of participating in them. Lastly, uncover the possible connection between CMO job changes and increased frequency of pitches.

The podcast discusses budget allocation for marketing efforts, including website development, search engine marketing, and email automation. It explores the pros and cons of hiring a PR firm and highlights the value of content creation. The use of chat GPT and social media spending are also discussed, with an emphasis on LinkedIn. The importance of personalized marketing strategies, setting aside a monthly budget, and the debate around reasonable marketing budgets for small firms are explored.

The podcast discusses the differences between selling expertise and bargaining ethics, emphasizing the need to adapt bargaining approaches. It explores the conflicting ethics of selling and negotiating, contrasting the 'ideal school' with the 'poker school'. The chapter also highlights the significance of preparation, strategic approach, relationships, motivations, and emotional control in selling and negotiating.

Discussion on the importance of employee orientation, challenges of onboarding remote employees, importance of proper onboarding, employee orientation and onboarding, facilities, equipment, and SaaS systems

Exploring creative payment terms for agencies, negotiating onerous payment terms, advocating for fair payment terms for small businesses, adopting a cash neutrality policy to combat unfair payment terms, highlighting the importance of prepayment and timely payment in business transactions.

While analyzing data from his Total Business Reset surveys, David has noticed five significant trends which principals should be aware of to run their firms more effectively, as well as one thing your team wishes you'd stop doing.

The podcast explores the importance of referrals and word of mouth in lead generation, discusses indicators of successful referral strategies, emphasizes the role of personal connections and trust, and delves into the concept of referral fees and the importance of disclosure.

This podcast explores the concept of developing a referral strategy and emphasizes the importance of giving referrals. The speakers discuss the value of making referrals and helping other businesses succeed. They also talk about the challenges of outreach and networking, and the importance of doing good work and being cautious in making referrals. Additionally, they highlight the importance of having multiple referral sources and engaging in open and honest conversations when making referrals.