2Bobs—with David C. Baker and Blair Enns

Predictive Traits of Successful Owners

Jul 5, 2023
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INSIGHT

Comfort With Risk Predicts Success

  • Successful owners have a higher aptitude for risk and comfort with uncertainty.
  • High risk tolerance predicts willingness to act and persist through entrepreneurial volatility.
INSIGHT

Average Intelligence Often Wins

  • Owners who are not extremely high-IQ often outperform those who overthink.
  • Average intelligence plus curiosity and articulation beats rare ultra-high-IQ paralysis.
ADVICE

Keep Selling As A Principal

  • Do cultivate an aptitude for selling and treat sales as a fun challenge.
  • Keep selling responsibility as a principal because buyers and growth depend on it.
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