The Predictive Traits of Successful Creative Firm Owners

The most successful agency principles are the ones who fall in love with the challenge that is their business rather than it being an afterthought. I have a really good client and somewhat of a friend in New York City. He had to see that, okay, there's no way this business is going to thrive unless I am the primary financial driver. So he dug in and learned. And I think the business would have failed if he hadn't done that.