2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Predictive Traits of Successful Owners

2Bobs—with David C. Baker and Blair Enns

CHAPTER

How to Be a Successful Entrepreneur

I can't remember the last time I encountered a business owner where I thought you're not smart enough to do this. It's clearly not the smartest person wins when it comes to entrepreneurship. And some people are coming to mind. We're too smart for their own good and I won't name names. This has to be on my list. Is it on yours? Well, this one's got to be on your list, I think. They see it as a fun challenge to be one. Maybe they're not great at selling, but they don't shirk from it. That's fascinating. I'd never in a million years would have guessed that this would have been on the list

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