The Role of a Principal in a Creative Firm

The D in the disk profile stands for dominance, but I think of it more as aptitude for risk. So what's number one on your list? I had risk. Is that the thing that's at the top? Yeah, absolutely. And to me, it was just sort of a casual thing I just noticed. But then I realized, oh my goodness, this could be really useful if I'm thinking about how to advise somebody on whether or not to take on a partner and so on.