The D in the Venn Diagram Is Dominance

The central part of the Venn diagram is always the aptitude for risk. That's what shows up as the D in the disc profile. A high I is clearly an extrovert, but a low I, you wouldn't want to say that they're an introvert. So I think of them more as somebody who is matter of fact. They just say things that come to their mind and they're more driven by being transparent than they are about how it needs to be wrapped in terms of how people will receive it. Just if you're an entrepreneur, you've got to have a relationship with risk. You have to be able to sleep at night.