3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Predictive Traits of Successful Owners

2Bobs—with David C. Baker and Blair Enns

CHAPTER

The Costs of Creativity

Creative professionals are like wild Mustangs galloping across the plane. They never win any races unless they can become disciplined. Creatives by definition are often not very good at financial modeling. Whatever irrational basis you have for your confidence, just leverage it. That's the number two, B-O-B-S uploads.

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