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2Bobs—with David C. Baker and Blair Enns chevron_right

Six Barriers to New Business Success

Jun 21, 2023
28:02
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1
Introduction
00:00 • 2min
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2
The Four Conversation Framework for Selling Creative Services
02:06 • 2min
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3
Six Possible Barriers to Why This Isn't Happening
04:00 • 2min
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4
Why Isn't This Working?
05:56 • 2min
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5
The Barrier to Success: The Culture of New Business
08:20 • 2min
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6
The Waste of Pitching
10:01 • 2min
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7
The Art of Creative Entrepreneurship
11:59 • 3min
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8
The Complex Battle for Margin
14:51 • 4min
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9
Are Your Systems Reinforcing Bad Behavior?
18:41 • 5min
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10
Who's Going to Own This?
23:17 • 3min
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11
The Importance of Priority in a Team Environment
26:26 • 2min
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Even after understanding and trying to adopt the philosophies from Win Without Pitching, Blair sees many creative firms struggling to increase profit because of these six obstacles involving their people and processes.

 

Links

Mastering the Value Conversation

The Complexities of Commission Culture

Innoficiency in Your Agency

The Enemy Within

The Complex Battle for Margin

Debriefing After a New Business Call

Is Your Firm Addicted to New Business?

Who’s Going to Own This?

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