2Bobs—with David C. Baker and Blair Enns cover image

Six Barriers to New Business Success

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Six Possible Barriers to Why This Isn't Happening

The first possible reason why even after they're philosophically aligned and they have a basic understanding of how to do it, it's still not happening. The classic example is just not leading by example. So if you're not making the difficult decisions, like say, qualifying somebody out or pushing back on budget,. If you're not doing this, you're sending all the cues to your people that, okay, this was just another thing that the principal got enamored with but they don't really mean it.

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