The Barrier to Success: The Culture of New Business

Culture is not just about people. How you approach new business is a cultural issue. And that needs to change. If it hasn't changed, that might be part of the problem starting with leadership,. Or the key leadership right below that. The second possible barrier to success is this is the team makeup oriented to old behaviors that you're trying to shed. So in other words, are the people or the structure there that are still supporting the old way of doing it and not the new way?