2Bobs—with David C. Baker and Blair Enns cover image

Six Barriers to New Business Success

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Who's Going to Own This?

The real key to overcoming the obstacles is a senior leadership team member. They don't need bonus things, they just need better names. When I look at failure to execute among our clients, the number one biggest reason why there's a failure to execute is somebody needs to own this. And when that doesn't happen, the other barriers prevent the level of success that I look for in our clients.

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