
Six Barriers to New Business Success
2Bobs—with David C. Baker and Blair Enns
Who's Going to Own This?
The real key to overcoming the obstacles is a senior leadership team member. They don't need bonus things, they just need better names. When I look at failure to execute among our clients, the number one biggest reason why there's a failure to execute is somebody needs to own this. And when that doesn't happen, the other barriers prevent the level of success that I look for in our clients.
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