2Bobs—with David C. Baker and Blair Enns

CRM and the Mistakes to Avoid

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May 10, 2023
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INSIGHT

Tool Sophistication Correlates With Growth

  • Firms that use more sophisticated software tools tend to show higher revenue growth and client revenue.
  • This correlation likely signals business maturity, not strict causation.
ANECDOTE

Unused Enterprise Seats Are Like Gift Cards

  • Large organizations sometimes buy expensive CRM seats and have almost nobody use them.
  • Blair and David compared Salesforce seats to unredeemed gift cards in a purse.
ANECDOTE

Twitter Snapshot Shows CRM Diversity

  • Blair ran a Twitter survey where Salesforce appeared only once among 49 responses.
  • HubSpot, Notion, and ActiveCampaign were more commonly cited in that sample.
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