The Marketing Umbrella Podcast

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency. Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies. Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media. He is also the founder of Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more. Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well… A B2B and SaaS marketing advisor, and website creator. Join me in welcoming a great guest to the podcast, Todd Kunsman. Some key highlights include: There is copy in everything Analytics are not wandering aimlessly but searching strategically Working for an agency is great preparation for all other marketing Learn how to gamify social sharing Leverage exponentially using your employees Agencies can mentor their clients to release their employees as influencers Closing Thought: "Marketing, at its core, is actually Fun!” Connect with Todd: Website: https://www.everyonesocial.com/ LinkedIn: https://www.linkedin.com/in/toddkunsman/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today teaches Digital Marketing to the world's biggest brands and at the most recognized universities. He travels around the world teaching a wide range of digital marketing topics to teams within the world’s most iconic brands, including: Google , Experian Microsoft, Disney, Nationwide, Orange, HP, Proctor & Gamble, and IBM. According to Microsoft, "He has an uncanny ability to simplify the complexity of digital marketing into concepts that are understandable, relatable, and ultimately do-able." His training curriculum is used at universities across the country. From developing real-estate websites in 1996 to starting his own digital marketing agency, hehas been at the forefront of entrepreneurship and digital marketing. In 2015, he pivoted from his agency business to focus full-time on training and now offers coached digital marketing courses at Learn.Sitelogic.com. He is also the digital communications instructor and educational consultant for New Media Academy in Dubai, UAE. As well as the digital marketing instructor for the ANA (Association of National Advertisers), and an instructor for LinkedIn Learning, He’s the author of: Internet Marketing: An Hour a Day Wired to be Wowed; and Teach New Dogs Old Tricks When he isn’t immersed in the universe of marketing and technology, he spends most of his time being a husband and a dad (to four girls) and beekeeping. Whatever time is left is spent reading history, culture, or philosophy books. As a self-proclaimed coffee snob, he absolutely loves a good cup of joe—especially while reading. His overall goal is to teach businesses how to make marketing logical, measurable and predictable (plan-able), so they can be profitable. Join me in welcoming a great guest to the podcast, Matt Bailey. Some key highlights include: Persuasion - logic, emotion and credibility Analytics are not wandering aimlessly but searching strategically There is a global takeover by social media fluff Today’s personalization is a throwback to “wizarding” of websites You have to niche down to the right question to find the right answer Credibility is how you present info accurately Closing Thought: "Websites in Web 3.0 are undergoing “nichification!” Connect with Matt: Website: https://www.sitelogicmarketing.com/ LinkedIn: https://www.linkedin.com/in/mattbaileysitelogic/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team. Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush. Personal achievements, interests: • Judge of UK and EU Content Awards, and US Social Media & Communication Awards • Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined • Mentioned among the 25 most influential women in digital marketing by TopRank • The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $ 5,000 annually • Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book • Created a movie and showed it in the movie theatre • Read 30+ books on psychology, leadership and self-development annually • Steered a sailboat for 4 hours non-stop at night on my first sailing trip • Love opera, ballet, watch Nutcracker once each season • Professional athlete in high school Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast! Some key highlights include: SEO is getting yourself seen online, early! Different cultures require different approaches Language, accents and dialects matter more than geographic distinctions Patient partnerships work best when working with clients Agency owners understand SEO and must respectfully and patiently educate business owners Closing Thought: "Social Media Managers are the Most Influential Marketers!" Connect with Olga: Website: https://semrush.com LinkedIn: https://www.linkedin.com/in/olgandrienko/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today manages the team at Mediauthentic where they provide actionable data management from marketing to fulfillment. The goal is to allow businesses to stop worrying about the data and start taking action based on real-world insights. At the same time, DataStudio.VIP is where he shares expertise & tools for teams to start making more money using Google Data Studio. It's my pleasure to welcome J J Reynolds to the Marketing Umbrella podcast! Here are some highlights of this week’s show: Agencies often neglect measuring and effectively utilizing true data ROAS is often a more important measurement than Cost per Lead You have to consistently define success AND attribution equally "Time to Revenue" is a oft-neglected metric The ultimate goal is for agencies to improve at their craft AND to generate additional revenue streams Closing Thought: "Lead your teams well to simply be better than you were today!" Connect with JJ: Website: https://mediauthentic.com LinkedIn: https://www.linkedin.com/in/jjreynoldsjr To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management. Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu. It's my pleasure to welcome Dan Englander to the Marketing Umbrella podcast! Here are some highlights of this week’s show: There is an “Arms Race” of outreach between marketing agencies Leveraging friends of friends, without spam, is an efficient scaling tactic Anything beyond “Dunbar’s number” of contacts and networking is wasted Focused outreach is strategic, not haphazard. Scaling is not infinite. It still needs to be measured and strategic Closing Thought: "if it was easy, everybody would do it. And always strive for clarity!" Connect with Dan: Website: https://salesschema.com LinkedIn: https://www.linkedin.com/in/danenglander/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Today’s guest is the Global Chief Marketing Officer for Humanz, and is responsible for accelerating awareness and growth of the top influencer marketing and social commerce platform. His career journey and popularity as a speaker is rooted in his passion for the creator economy, belief that creators are the true marketers of today and tomorrow and his ability to simplify complicated concepts — so marketers can quickly move from understanding to application. Prior to Humanz, he served in key roles at Ogilvy’s Paris and Johannesburg headquarters, where he helped lead the global agency’s strategic work for brands including IBM, LVMH and Nestlé. Then recruited by several media companies to assist with their digital transformation, including: Zanews, where he served as director of the International Emmy award-winning satirical news show and House of Cronies, an original political-based board game he helped launch. He also earned an MBA from the University of Cape Town and serves on the Interactive Advertising Bureau Digital Influencer Marketing Committee. It's my pleasure to welcome Pierre Cassuto to the Marketing Umbrella podcast! Here are some highlights of this week’s show: Different markets are at varying levels of maturity - same strategy but different tactics Marketing is always a personal connection. Marketing is about people. Never forget that. Build it and they will come only happens in the movies. Sell it first, them build it. Focus on fundamentals. Be great at the things that have the highest ROI Closing Thought: "Follow the Traction. Follow the Inertia!!" Connect with Pierre: Website: https://humanz.com LinkedIn: https://www.linkedin.com/in/pierrecassuto/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency. Our guest today is a previous mental health therapist turned show host and digital business owner. After her hobby podcast NFTs for Newbies hit one million downloads in just 8 months, she fell in love with Web3 and is now actively studying how online communities are not only building successful projects but are also “humanizing” the internet. She also led a strong community movement called Unconventional Leaders that has broad impact across a variety of sectors. It's my pleasure to welcome Heather Parady to the Marketing Umbrella podcast! Here are some highlights of this week’s show: -Action, to be Effective, Requires Clarity -Communities require three things: Clear Ethos; Development of Leaders; Sequential Engagement and/or Gamification A Sense of Belonging for Its Members -Every Business Needs a Digital Wallet -NFTs are Basically Access to a Community Closing Thought: "Building and Audience is Not Necessarily Building a Community!" Connect with Heather: Website: https://heatherparady.com LinkedIn: https://www.linkedin.com/in/heatherparady/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 44 of The Marketing Umbrella with Itamar Shafir. Listen in as our host Kevin Prewett chats with Community Builder and Business Coach Molly Trotter. As a former television news anchor and making appearances on ESPN, our guest today has helped thousands of people share their real, bold and authentic voice unapologetically. Nearly a decade of experience in front of the camera has earned her the title of a master communicator and she has helped hundreds of coaches lock in their confidence using their real voice to grow their business. She is a Co-Founder with Girl Power Alliance helping Christian women grow through Christ-centered resources for personal and professional development. At GPA we believe there is NO competition in the Kingdom. Here are some highlights of this week’s show: · Building Community is difficult but vital for growth · To effectively build community, you have to “Enroll Others in Your Vision” · Building strategic partnerships is crucial in building community and expanding your agency services · Messaging is simply identifying the top 3 problems your customers has and solving for them. Closing Thought: "Your story is always mentoring someone else, always!" Connect with Molly: Website: https://girlpoweralliance.com/ LinkedIn: https://www.linkedin.com/in/molly-trotter-4937824b/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward. Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She also excels at blending seemingly disparate elements like art and community into her marketing strategies. Here is what to expect on this week’s show: · Learning how to truly discover who is your ideal customer and what do they truly want · Understanding the Psychology of Attention · How to Capture Their Attention Through Storying · Diving into the Process of Customer Identity, Customer Motivation and Customer Behavior · The Simplicity of Marketing in the Hero's Journey Closing Thought: "First hear them, then educate them through their customer journey." Connect with Katy: Website: https://marketingmadesimple.com http://katyward.com/ LinkedIn: https://www.linkedin.com/in/katy--ward/ To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com

Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno. Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019. She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age. Currently, she helps other entrepreneurs and small businesses build internal digital marketing teams and develop marketing plans as a hybrid coach/consultant. Most clients learn to think both creatively and strategically about how to grow and organize marketing efforts for maximum profitability. Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA… Here is what to expect on this week’s show: · Learning how to vet potential employees well · Using SWOT analysis in hiring · Integrate your systems internally before exporting the service as an offering · Scale proportionately to your ability to deliver · Every client is an opportunity for R & D Closing Thought: Moving forward, it will be crucial to multiply yourself utilizing the “gig economy,” in order to scale quickly. Connect with Laura and Webscout: Website: https://webscoutcoaching.com LinkedIn: https://www.linkedin.com/in/laurabellgreeno/ To Learn more about Umbrella – please visit https://umbrellaus.com