Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Our guest today has 10+ years of experience including brand building, brand management, audience retention, demand generation, advertising, and marketing in both B2B and B2C, and private and public companies. She also has 6+ years in a leadership role growing a SaaS / B2B marketing team.

Her leadership DNA is to “simply bring change.” She challenges people to grow.And she assigns tasks that seem impossible at first, to broaden the horizon of her team. She defines the “what” and lets them figure our the “how. Currently serving as VP of Brand Marketing of SemRush.

Personal achievements, interests:

• Judge of UK and EU Content Awards, and US Social Media & Communication Awards

• Investor and advisor for Vox for dogs startup, MoM growth exceeded 30% when I joined

• Mentioned among the 25 most influential women in digital marketing by TopRank

• The only female member on the Board of Trustees for Hillel Fund in Russia, donating over $

5,000 annually

• Quoted in Marketing Rebellion best-seller by Mark Schaefer and member of advisory board for Digital and Social Media Marketing book

• Created a movie and showed it in the movie theatre

• Read 30+ books on psychology, leadership and self-development annually

• Steered a sailboat for 4 hours non-stop at night on my first sailing trip

• Love opera, ballet, watch Nutcracker once each season

• Professional athlete in high school

Join me in welcoming Olga Andrienko to the Marketing Umbrella podcast!

Some key highlights include:

• SEO is getting yourself seen online, early!
• Different cultures require different approaches
• Language, accents and dialects matter more than geographic distinctions
• Patient partnerships work best when working with clients
• Agency owners understand SEO and must respectfully and patiently educate business owners

Closing Thought: "Social Media Managers are the Most Influential Marketers!"

Connect with Olga:

Website: https://semrush.com

LinkedIn: https://www.linkedin.com/in/olgandrienko/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com