How Do You Build a World-Class Company? In this episode of the Marketing Umbrella Podcast, we chat with Srikrishnan Ganesan, co-founder and CEO of Rocketlane. Sri shares his journey from launching and scaling SaaS businesses to building Rocketlane, a customer onboarding platform that’s redefining project delivery. Sri discusses how his experience at Freshworks, where he helped scale the company from $18 million to $220 million in ARR, fueled his passion for building high-impact SaaS products. He explains why community building is at the heart of Rocketlane’s success and how their industry-focused approach has helped them stand out. They also covered the balance between feature requests and product vision, the role of AI in streamlining customer interactions, and Rocketlane’s unconventional marketing strategies—including a viral rap video that took their brand to the next level. Lastly, Sri shares insights on scaling a startup post-exit, why momentum matters in business, and how Rocketlane is already working on its next AI-first product. Tune in for a deep dive into building a SaaS business that goes beyond just a great product—it’s about creating a world-class company. Here are the key takeaways from the conversation:    AI-powered plagiarism detection is essential. As AI-generated content increases, smarter detection tools help maintain content integrity in marketing and publishing. Originality drives trust and search rankings.  Unique content improves audience engagement and strengthens brand credibility. AI detection tools enhance transparency. While occasional false positives happen, these tools help agencies, writers, and clients align on content quality. Regulations on AI content may be coming.  Concerns about AI’s role in content creation could lead to government oversight to balance innovation with responsible use. Personal experiences shape the conversation.  Stories from creators provide valuable insights into how AI detection tools impact real-world content production.   As a closing thought, "Original content builds trust, strengthens brands, and drives success. As AI evolves, using the right tools ensures quality, transparency, and a competitive edge. Stay original, stay ahead.” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Srikrishnan: LinkedIn: https://www.linkedin.com/in/srikrishnang  Rocketline Website: https://www.rocketlane.com  Rocketlane Linkedin: https://www.linkedin.com/company/rocketlane       Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Is a Creative Subscription Service the Secret to Scaling Without Hiring In-House Designers? Jonathan Grzybowski built Penji out of necessity—struggling to find reliable design talent, he co-founded a creative subscription service that removes the hassle of hiring in-house. Now, as CMO, he helps businesses access high-quality design work on demand. What began as a personal challenge has evolved into a thriving company serving thousands of clients and securing a spot on the Inc. 5000 list. In this episode of the Marketing Umbrella Podcast, Jonathan shares the realities of bootstrapping a business, why clear communication matters, and how AI is changing the creative industry. He also shares what he’s learned about leadership, sales, and creating a great customer experience. His advice is real, practical, and comes from years of firsthand experience. Beyond Penji, Jonathan is also the host of the Dear Dads podcast, where he opens up about his journey as a new father. His approach to business and life is simple: “Help those who help others.” Penji is making it easier than ever for businesses to get great design work. Whether you’re a marketing agency or a business owner who needs consistent creative support, Penji offers a seamless way to get high-quality design without the headaches of hiring. Here are the key takeaways from the conversation:  Using a creative subscription service like Penji eliminates the hassle of hiring and managing in-house design teams, saving businesses time and costs. Providing detailed project briefs leads to faster turnaround times, minimizes revisions, and improves overall efficiency. Penji’s structured approach ensures businesses receive high-quality creative work without the inconsistencies of freelance marketplaces. AI speeds up creative workflows, but human oversight is essential to maintain brand consistency and originality. Prioritizing customer experience through proactive communication and personalized service strengthens client retention and satisfaction. A well-structured outsourcing strategy helps businesses manage fluctuating workloads without the risk of overstaffing or underutilization. Bootstrapped businesses thrive when solving large-scale problems—passion alone fades, but tackling meaningful challenges sustains motivation long-term. Deadlines matter—but flexibility is key in identifying self-motivated team members and ensuring high-quality work. Cost-cutting with AI isn’t always cost-effective—businesses may save upfront but lose time refining subpar results. Authenticity over hype—lasting success comes from solving real problems, not just marketing an illusion of success. As a closing thought, "The best type of workers are the ones who don’t need constant deadlines—they get things done because they’re self-motivated” Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: Linkedin: https://www.linkedin.com/in/grzybowskij/  YouTube: https://www.youtube.com/@dotpenji  Penji: https://penji.co/  Free Ideas: https://getfreeideas.com/ Free Ideas YouTube: https://www.youtube.com/channel/UCT_JiCK7DSxLq-5k7KkvF9w Grzybowski YouTube: https://www.youtube.com/channel/UCBybUCUG32o2sDfZQv4-cPg     Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could your network be the catalyst for content co-creation and scalable growth? In this episode of The Marketing Umbrella Podcast, Jakub Zajicek, founder of Demandi.co, shares insights on building businesses through collaboration and content co-creation. With a successful exit from SpeakOn Podcast (a podcast booking service) under his belt, Jakub now helps B2B teams create impactful content by leveraging their ecosystem of partners, customers, and employees. Through Demandi.co, Jakub is revolutionizing how companies approach content creation by tapping into their existing networks. His platform enables businesses to turn their ecosystem—from employees to partners—into content creators, maximizing reach and authenticity while minimizing effort. As someone managing Type 1 diabetes, Jakub applies the same principles of discipline and adaptation to both his personal and professional life. Here are the key takeaways from the conversation: Employees, partners, and customers can become powerful brand advocates Content co-creation broadens its reach by tapping into multiple networks. When brands, influencers, or experts collaborate, they introduce content to diverse audiences, increasing visibility, trust, and engagement. Why People Participate in Content Co-Creation Content co-creation provides a win-win opportunity, allowing participants to build their personal brands, attract leads, and enhance credibility by collaborating with industry thought leaders. On a personal level, participants gain recognition for their expertise while enjoying a streamlined content creation process that fits into their busy schedules. The Demandi.co Approach fuels growth through strategic partnerships and content co-creation, leveraging experts, brands, and influencers to expand reach, boost engagement, and deliver high-value content. Here’s how: Fully edited vertical videos for social media Done-for-you post copywriting Simple 15-20 minute recording process Tech infrastructure for seamless collaboration Focus on authentic thought leadership Implementation Tips Start small with internal teams. Set realistic expectations for video creation. Provide support and coaching when needed. Ensure high-quality output to encourage sharing. Focus on genuine expertise over promotional content. As a closing thought, "If you have 20 minutes a month, you can easily activate your network or create on your own. Most of the heavy lifting is removed!." Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk Connect with Jakub: LinkedIn: https://www.linkedin.com/in/jakubzajicek/  Demandi.co: https://www.demandi.co/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Struggling to Connect with Modern Buyers? Here’s How to Close More Deals In this episode of The Marketing Umbrella Podcast, Chelsea Olsen, sales expert and founder of Clohz, shares how modern sales techniques can help you connect with today’s buyers more effectively. With over 20 years of experience—15 of those mastering B2B sales on LinkedIn—Chelsea reveals strategies for building trust, standing out, and closing deals in the digital age. Through the Clohz community, Chelsea is helping sales professionals navigate social selling in a way that aligns with how modern buyers think and make decisions. Since most buyers are already 70% through their decision-making process before ever speaking with a seller, her approach focuses on creating strong LinkedIn profiles, delivering clear messaging, and fostering relationships that resonate with potential clients. Chelsea breaks down practical strategies for using LinkedIn beyond simple networking—turning it into a high-impact tool for building pipelines and maintaining client relationships. From optimizing your profile to crafting engaging content, her methods prioritize authentic engagement over automated outreach. Whether you're struggling with lead qualification or looking to strengthen your personal brand, this episode is packed with actionable insights to help you succeed in modern sales. Here are the key takeaways from the conversation: Buyers vet salespeople before booking calls, consuming 13 pieces of content on average before engaging. Sales reps must optimize their LinkedIn presence to convert passive viewers into prospects. The Three Pillars of Selling on LinkedIn Clear Messaging – Explain what you do in simple terms (5th-grade level). Right Targeting – Identify your ideal customer profile (ICP) by analyzing current clients. Effective Outreach – LinkedIn is just a distribution channel—use direct messages, content, email, and calls together for maximum impact. Don’t “pitch slap” or immediately ask for a meeting. Instead, start a conversation. Pre-qualify leads via direct messages instead of jumping straight to calls. Slow & organic growth is better. Prioritize genuine engagement over vanity metrics. Clearly explain what you do. Stop using jargon or vague marketing. “It’s not a riddle.” As a closing thought, "Embrace the power of genuine interactions, and let your professional persona reflect the true essence of who you are. Success lies in being real, not automated."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Chelsea: LinkedIn: https://www.linkedin.com/in/chelsea-olsen-sales-growth Instagram: https://www.instagram.com/chelseaolsenco/ CLOHZ: https://www.clohz.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Ready for the Relationship Economy Revolution? Peter Lisoskie, founder of Relatable and tech innovator, shares how the relationship economy revolutionizes how businesses connect with their customers. With a rich background that includes leadership roles at Nike and Hewlett-Packard and an impressive 18 patents, Peter shares insights that redefine marketing strategies. Relatable, Peter’s latest innovation, is an interactive video platform that prioritizes trust and personalization over traditional lead generation. It empowers businesses to create tailored experiences, giving customers the freedom to explore their journey and build meaningful relationships with brands. Peter also explains the five major online behavioral shifts, such as the decline of one-size-fits-all marketing and the rise of interactive, community-driven experiences. He discusses how businesses can adapt by focusing on demand generation, trust-building, and creating authentic human-to-human connections. This episode of The Marketing Umbrella Podcast is packed with valuable advice for marketing agencies, small business owners, and anyone looking to adapt to the changing marketing landscape. Peter’s expertise and innovative ideas will inspire you to rethink your approach and embrace the future of marketing in the relationship economy. Here are the key takeaways from the conversation: Behavioral Shifts in Marketing: Focus on creating personalized, interactive experiences that align with the consumer's journey, building trust and engagement rather than relying on transactional interactions. Modern buyers avoid direct sales contact and prefer self-directed research, making traditional cold outreach increasingly ineffective. People now demand tailored, relevant content rather than one-size-fits-all solutions. Category Design: Companies must develop a distinct founder brand rather than a faceless corporate identity to build trust and relationships with modern consumers. Shifting to Relationship Economy:  The shift from an attention economy to a relationship economy demands businesses move beyond lead generation to focus on building authentic human-to-human connections. Relationship-building in business should mirror human relationships: progressing through awareness, connection, engagement, trust, and affinity stages. Strategic Advice for Marketers:  Develop a Founder Brand - Showcase the founder’s perspective and voice to build trust and a relatable brand image. Move beyond faceless corporate interactions; consumers want direct engagement from leadership. Target the 97% - Focus on the majority of potential buyers who are not yet ready to purchase, rather than exclusively chasing the 3% ready to buy. Prepare for the AI Shift - While AI tools currently dominate marketing trends, their true integration with Web3 technologies will define the next wave of innovation. Adapt to Dark Social - Leverage private messaging channels for word-of-mouth recommendations, as these are increasingly critical in decision-making.   As a closing thought, "People do business with people they like, know, and trust. The relationship economy is not coming—it’s already here and growing.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Peter: LinkedIn: https://www.linkedin.com/in/petelisoskie Relatable: https://home.relatable.pro/. Try the Relatable Accelerator Program for free! In two short sessions, you’ll create your first interactive video and see real results—all during a no-cost trial. Message Peter on LinkedIn to start!   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

How AI Can Help Small Businesses Level Up Their Marketing In this episode of The Marketing Umbrella Podcast, Adam Nathan, founder of Blaze AI and Almanac, shares how AI can simplify marketing for small businesses and agencies. With experience from the White House, Apple, and Lyft, Adam has created tools that make life easier for small teams trying to grow and succeed. Blaze AI acts like a virtual marketing assistant, helping businesses create, personalize, and manage content. It learns a brand’s voice by analyzing websites and social media, so every piece of content feels authentic. It can also transform a single idea into posts, blogs, or even full campaigns, saving businesses hours of work. Adam also talks about how AI is helping smaller teams compete with larger companies by making marketing tools more accessible and efficient. Whether it’s creating high-quality content quickly or freeing up time for bigger priorities, Adam’s insights show how AI can make a real difference. This episode offers practical tips and advice for using AI to improve marketing efforts and grow a business. It’s a must-listen for anyone looking to take their marketing to the next level without adding extra stress. Here are the key takeaways from the conversation: AI marketing tools are helping level the playing field, giving small businesses the ability to run sophisticated marketing strategies with ease. Advanced AI can handle content creation while keeping a brand’s unique voice and style intact. The most successful startups focus on simplicity, delivering quality, and learning as they go to adapt to challenges. Building collaborative networks and listening to user feedback are key to driving innovation and sustainable growth. Flexible AI tools can enhance marketing for a range of industries, from e-commerce to professional services. Prioritizing the right strategies and embracing constructive feedback are essential for building scalable and resilient businesses. Using smart technology is becoming critical for turning small businesses into high-growth opportunities.   As a closing thought, "Just because you're small doesn’t mean you can’t be great. With the right tools, you can scale your business, increase your impact, and spend more time on what truly matters."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Adam: LinkedIn: https://www.linkedin.com/in/adampnathan Instagram: https://www.instagram.com/adampnathan/ Blaze AI: https://www.blaze.ai/ Almanac: https://almanac.io/ Get Blaze CEO Adam Nathan's cheat codes to building and growing a $150M company in your inbox every week with Startup Tycoon. Powered by Adam's experience shipping product to millions, raising $46M, and hyperscaling to $7M+ in revenue in 15 months with only 25 people.   Subscribe here https://startuptycoon.com   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you building a business that serves your goals—or one that traps you in an endless cycle?   In this episode of the Marketing Umbrella Podcast, Jonathan Baker, head of the M&A practice at Punctuation, shares his knowledge in helping small to medium-sized marketing firms adjust their businesses to fit personal goals and get ready for successful sales. As a former business owner and seasoned advisor, Jonathan tackles the emotional and practical issues of growing, selling, and changing creative businesses.   Jonathan offers strategies for business owners to break free from the growth cycle, focusing on specific markets, clear financial records, and a strong client base to boost profits. He stresses the importance of regular business valuations and provides advice on navigating the emotional aspects of mergers and acquisitions. Additionally, Jonathan advocates for truth and integrity in the marketing industry to combat unfair practices.   Here are the key takeaways from the conversation:    Strategic business scaling transforms professional services firms by implementing targeted processes at critical employee growth milestones. Comprehensive business valuation can elevate agency worth by meticulously analyzing adjusted financial metrics, client diversity, and normalized ownership compensation. Niche market positioning amplifies agency value by creating laser-focused expertise and reducing competitive landscape complexity. Financial transparency can accelerate business attractiveness by maintaining pristine, straightforward accounting practices that simplify potential investor due diligence. Strategic long-term planning can optimize business potential by treating valuations as dynamic, iterative tools for continuous organizational development. Holistic agency assessment can expand buyer interest by evaluating organizational health beyond traditional revenue growth metrics. Proactive business preparation can maximize exit potential by building sustainable practices that attract diverse investor types. Honest market communication can strengthen business credibility by providing transparent insights into organizational challenges and growth trajectories. A diverse buyer ecosystem can provide strategic exit opportunities by offering multiple investment pathways for professional services firms. Business evolution can unlock entrepreneurial potential by continuously aligning organizational structure with the founder's original vision and goals.   As a closing thought, "In the world of M&A, it's not just about the numbers on a spreadsheet—it's about staying true to your vision and building a business that serves your purpose. Authentic growth comes from aligning with your values and ensuring your business thrives for the long haul."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Jonathan: LinkedIn: https://www.linkedin.com/in/jonathandavidbaker/ Punctuation: https://punctuation.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Can AI give your SEO the boost it needs to climb back to the top of search rankings?   Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get them back.   In this episode, Mike explains how AI can analyze competitor pages, revealing where they’re excelling and where your content has room to improve. This approach takes the guesswork out of SEO by showing you precisely what’s working in your industry and how you can adapt. He highlights that this use of AI makes SEO faster and less daunting, allowing brands to make data-driven decisions on content updates without wasting time.   Mike also emphasizes that, rather than fighting against Google’s ever-evolving algorithms, businesses should focus on staying relevant and adapting to changes. Rivalflow AI empowers brands to protect their rankings by focusing on quality content and meaningful updates, helping them stand out even among bigger players. By taking a strategic approach, Rivalflow enables businesses to keep their visibility strong and their rankings competitive.   Here are the key takeaways from the conversation:    AI is reshaping SEO by improving content and helping businesses boost their search rankings amidst rising competition. Incorporating customer feedback while staying true to the product’s vision prevents feature overload and ensures continued relevance. Modern SEO strategies use AI to assess content quality, transforming how content is evaluated and improved beyond just keywords. Adding personal voice, humor, and visuals to AI-driven content increases engagement and connects better with audiences. Launching a minimum viable product (MVP) and quickly iterating based on user feedback ensures product relevance and adaptability. AI tools are essential for marketing agencies to compete by streamlining content updates and optimizations across platforms.   As a closing thought, "AI tools can be your secret weapon for rising above the crowded SEO landscape with high-quality content.”   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Mike: LinkedIn: https://www.linkedin.com/in/mrspy RivalFlow AI: https://www.rivalflow.com/ SpyFu: https://www.spyfu.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Could video-first demos be the secret to closing more software deals, faster? Troy Munson, founder of Dimmo AI, shares how video-first demos are changing the way companies connect with potential customers. By cutting down the back-and-forth and getting straight to the point, these demos grab attention and keep it, helping businesses stand out in a crowded market. In this episode, Troy breaks down why video-first demos are perfect for today’s buyers, especially Gen Z and millennials who want quick, engaging content. He shares practical tips for creating demos that spark interest right away, how offering free demo features can drive deeper engagement, and why tracking viewer behavior with analytics is a game-changer. Troy also talks about how AI and keyword searches can make the entire buying journey smoother and more personalized. Troy Munson is an accomplished Account Executive with over seven years of experience selling to medium and large enterprises. Beyond his primary role, he has built four successful side ventures: SoftLeap, Vocul, Refurl, and Dimmo. Both Vocul and Refurl were acquired, showcasing Troy's entrepreneurial drive and impact. Known for his engaging content, Troy has built an impressive LinkedIn following of over 30,000, generating more than 10 million impressions along the way. Troy’s insights will show you how to use video-first demos to improve lead generation, boost client engagement, and close more deals—all while making the sales process easier and more efficient. Here are the key takeaways from the conversation: AI integration offers personalized insights and data-driven analytics, enhancing user experiences in sales and marketing. Leveraging LinkedIn and understanding user behavior through analytics boosts B2B engagement and visibility. Offering free demos (such as video-first demos) with paid analytics creates a business model that drives customer engagement. Free demo access is a valuable tool for agencies seeking to attract leads and build client interest. Genuine storytelling combined with business goals fosters innovation and authentic connections. As a closing thought,  "True growth comes when we stop waiting for the perfect moment and start building with what we have right now."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk Connect with Troy Munson: LinkedIn: https://www.linkedin.com/in/troymunson Dimmo AI: https://www.dimmo.ai/ Troy Munson's Consulting: https://troymunson.co/ Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.   To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

Are you making the most of AI in your marketing strategy? AI can do more than just automate tasks—it could redefine your entire workflow. Ashley Gross, an expert AI marketing strategist and thought leader, shares her journey from traditional marketing to pioneering AI-driven business transformation. With her extensive expertise, Ashley leads the charge of innovating marketing strategies through AI.   In this episode, Ashley delves into the strategic use of AI to enhance productivity and exceed revenue targets. She outlines how AI can solve critical business challenges such as data cleansing, understanding customer journeys, and speeding up sluggish sales cycles. Ashley provides actionable tips for identifying and addressing core business issues with AI tools and emphasizes the burgeoning role of the Chief AI Officer. She also discusses the importance of aligning marketing metrics with revenue outcomes, adapting to legislative changes, and how generative AI is shifting marketers' focus to more strategic roles.   Ashley’s expertise empowers business owners and marketers to elevate their roles by leveraging AI for strategic advantage. By prioritizing key metrics and outcomes, she helps agency owners move beyond routine tasks, enabling them to deliver greater value with integrity and intentionality. Interested in harnessing AI for your business growth? Ashley’s insights on The Marketing Umbrella podcast will guide you on where to start.   Here are the key takeaways from the conversation:   Integrating AI strategically into marketing can boost productivity and drive revenue growth.   AI effectively addresses core business challenges like data cleaning, customer journey insights, and speeding up sales cycles.   Staying informed about AI advancements requires focusing on specific use cases to avoid feeling overwhelmed.   The Chief AI Officer role is essential for effective AI implementation, emphasizing real-world experience and practical outcomes.   Aligning marketing metrics with revenue outcomes ensures marketing efforts lead to actual business growth.   AI tools should enhance value and uphold integrity, maintaining an ethical framework in their application.    As a closing thought, "AI isn't about replacing human roles; it's about amplifying our strategic thinking and creating new paths for business growth."   Listen to the full conversation here: YouTube: https://www.youtube.com/@frintmedia Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428 Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk   Connect with Ashley: LinkedIn: https://www.linkedin.com/in/ashley-a-gross/ Chief AI Officer: https://www.chiefaiofficer.com/ AI Workforce Alliance: https://aiworkforcealliance.com/   Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts. To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com