104: Network-Driven Content Creation with Jakub Zajicek

Could your network be the catalyst for content co-creation and scalable growth?

In this episode of The Marketing Umbrella Podcast, Jakub Zajicek, founder of Demandi.co, shares insights on building businesses through collaboration and content co-creation. With a successful exit from SpeakOn Podcast (a podcast booking service) under his belt, Jakub now helps B2B teams create impactful content by leveraging their ecosystem of partners, customers, and employees.

Through Demandi.co, Jakub is revolutionizing how companies approach content creation by tapping into their existing networks. His platform enables businesses to turn their ecosystem—from employees to partners—into content creators, maximizing reach and authenticity while minimizing effort. As someone managing Type 1 diabetes, Jakub applies the same principles of discipline and adaptation to both his personal and professional life.

Here are the key takeaways from the conversation:

• Employees, partners, and customers can become powerful brand advocates
• Content co-creation broadens its reach by tapping into multiple networks. When brands, influencers, or experts collaborate, they introduce content to diverse audiences, increasing visibility, trust, and engagement.
• Why People Participate in Content Co-Creation
  • Content co-creation provides a win-win opportunity, allowing participants to build their personal brands, attract leads, and enhance credibility by collaborating with industry thought leaders.
  • On a personal level, participants gain recognition for their expertise while enjoying a streamlined content creation process that fits into their busy schedules.
• The Demandi.co Approach fuels growth through strategic partnerships and content co-creation, leveraging experts, brands, and influencers to expand reach, boost engagement, and deliver high-value content. Here’s how:
  • Fully edited vertical videos for social media
  • Done-for-you post copywriting
  • Simple 15-20 minute recording process
  • Tech infrastructure for seamless collaboration
  • Focus on authentic thought leadership
• Implementation Tips
  • Start small with internal teams.
  • Set realistic expectations for video creation.
  • Provide support and coaching when needed.
  • Ensure high-quality output to encourage sharing.
  • Focus on genuine expertise over promotional content.

As a closing thought, "If you have 20 minutes a month, you can easily activate your network or create on your own. Most of the heavy lifting is removed!."

Listen to the full conversation here:

• YouTube: https://www.youtube.com/@frintmedia
• Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
• Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Jakub:

• LinkedIn: https://www.linkedin.com/in/jakubzajicek/ 
• Demandi.co: https://www.demandi.co/

Please leave us an honest rating on Spotify, YouTube, or Apple Podcasts.

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com