Welcome to episode 42 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with Marketing Tech Founder, Laura Bell Greeno.

Laura spent the last twenty plus years honing her natural creative talents as a marketer while building and growing dozens of successful startups, including her own digital marketing agency and ecommerce software company she sold for nearly $10 million in 2019.

She started in sales for a digital marketing and advertising company in 1999, was recruited into technology consulting in 2006, then moved further into the strategic side of marketing just as her technology background distinctively positioned her for the digital age.

Currently, she helps other entrepreneurs and small businesses build internal digital marketing teams and develop marketing plans as a hybrid coach/consultant. Most clients learn to think both creatively and strategically about how to grow and organize marketing efforts for maximum profitability.

Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more. As you can see, being a serial founder is in his DNA…

Here is what to expect on this week’s show:

· Learning how to vet potential employees well

· Using SWOT analysis in hiring

· Integrate your systems internally before exporting the service as an offering

· Scale proportionately to your ability to deliver

· Every client is an opportunity for R & D

Closing Thought: Moving forward, it will be crucial to multiply yourself utilizing the “gig economy,” in order to scale quickly.

Connect with Laura and Webscout:

Website: https://webscoutcoaching.com

LinkedIn: https://www.linkedin.com/in/laurabellgreeno/

To Learn more about Umbrella – please visit https://umbrellaus.com