051: Leveraging Employees as Influencers With Todd Kunsman

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

Our guest today is a marketing, personal finance, and music nerd. He has spent the last 10+ years in various marketing roles for B2B and SaaS organizations. Additionally, he builds and scales content websites on the side and is a marketing advisor for up-and-coming SaaS companies.

Currently, you'll find him as the marketing team lead at EveryoneSocial - An employee influencer platform designed to help companies enable their employees to share and create content on social media.

He is also the founder of Remote Work Junkie, where they share insights about the basics of remote work, tips for getting hired, strategies for managing and building remote teams, applying for and listing remote jobs, and much more.

Previously the Founder of Invested Wallet - which was Acquired in 2021 - great story behind that as well…

A B2B and SaaS marketing advisor, and website creator.

Join me in welcoming a great guest to the podcast, Todd Kunsman.

Some key highlights include:

• There is copy in everything
• Analytics are not wandering aimlessly but searching strategically
• Working for an agency is great preparation for all other marketing
• Learn how to gamify social sharing
• Leverage exponentially using your employees
• Agencies can mentor their clients to release their employees as influencers

Closing Thought: "Marketing, at its core, is actually Fun!”

Connect with Todd:

Website: https://www.everyonesocial.com/

LinkedIn: https://www.linkedin.com/in/toddkunsman/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com