047: Trust - The Top Of The Funnel With Dan Englander

Welcome to the Marketing Umbrella Podcast, created by Itamar Shafir, where we talk with Successful Marketing Experts about ways to build and grow a digital marketing agency.

Today’s guest is the the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies and B2B service companies, and he hosts The Digital Agency Growth Podcast. He's the author of Relationship Sales At Scale and Mastering Account Management.

Previously he was the first employee Head of New Business at the animation studio IdeaRocket. He lives in New York, and in his spare time he enjoys hurting himself via Brazilian Jiu-Jitsu.

It's my pleasure to welcome Dan Englander to the Marketing Umbrella podcast!

Here are some highlights of this week’s show:

• There is an “Arms Race” of outreach between marketing agencies
• Leveraging friends of friends, without spam, is an efficient scaling tactic
• Anything beyond “Dunbar’s number” of contacts and networking is wasted
• Focused outreach is strategic, not haphazard.
• Scaling is not infinite. It still needs to be measured and strategic

Closing Thought: "if it was easy, everybody would do it. And always strive for clarity!"

Connect with Dan:

Website: https://salesschema.com

LinkedIn: https://www.linkedin.com/in/danenglander/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com