Welcome to episode 43 of The Marketing Umbrella with Itamar Shafir. This week our host, Kevin Prewett, chats with StoryBrand Expert Katy Ward.

Katy is a StoryBrand Certified Guide & Copywriter. She works with holistic wellness companies to create a clear message and a transformational customer journey. After writing hundreds of emails, websites, funnels, and sales scripts, Katy has a knack for seeing the soul of a brand and communicating it in a way that attracts and inspires the right audience. She also excels at blending seemingly disparate elements like art and community into her marketing strategies.

Here is what to expect on this week’s show:

· Learning how to truly discover who is your ideal customer and what do they truly want

· Understanding the Psychology of Attention

· How to Capture Their Attention Through Storying

· Diving into the Process of Customer Identity, Customer Motivation and Customer Behavior

· The Simplicity of Marketing in the Hero's Journey

Closing Thought: "First hear them, then educate them through their customer journey."

Connect with Katy:

Website: https://marketingmadesimple.com http://katyward.com/

LinkedIn: https://www.linkedin.com/in/katy--ward/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com