Healthy Brand with Howie Chan

Dan Budwick is the founder and CEO of 1AB, a communications agency focused on early stage Biotechnology companies – helping them tell stories and build their brands. In this episode, he shares the secrets of what it takes for Biotech companies to get investors and the public behind them, as these companies seek to break the boundaries of science and pursue cures and treatments in a world ridden with failure. Learn more about Dan:-        Twitter-        LinkedIn-        1ABTop 3 Lessons:1.     Withstand inevitable failures by building a trusted brand 2.     Simplify the scientific story to reach a broader audience3.     Invest in the compounding power of relationships Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Mark Miller, co-founder of Historic Agency, leads product strategy, marketing transformation and brand. He has rebranded nearly 100 organizations and specializes in all things strategy including brand, product and marketing. He is the co-author of the Amazon bestseller “Culture Built My Brand."Learn more about Mark:-        Twitter-        LinkedIn-        Culture Built My Brand Book-        Historic AgencyTop 3 Lessons:1.     Culture is the main reason behind brand success or brand failure2.     Culture is not just posters on the wall – there are six elements to building a thriving culture3.     Design experiences and processes that reflect the company’s values Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

This is a special episode to wrap up the year. So instead of bringing a guest where I grill them and uncover the value bombs and the gems, I share my four biggest ahas from the 11 previous guests that I brought to the show.The 4 Biggest Ahas:1.     Silos are comfortable, but dangerous 2.     Action beats everything3.     Your brand is not about you. It's what the audience wants4.     Take the opportunity before you and ask what if  Episode website URL:https://www.howiechan.com/blog/podcast-special-ep12 Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload messaging toolkit and other free brand strategy guidesWork with me LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.Learn more about Carrie:-        LinkedIn-        Chief OutsidersTop 3 Lessons:1.     Embed marketing and branding into the entire organization, bringing together the great divide2.     Personal stories are incredibly powerful, they bring hope to patients and can rally an organization3.     Gain trust from the executive team and get more budget for marketing by showing, not tellingHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Gary Grates is a veteran in the world of communications, who has held numerous executive leadership positions at the top PR firms like Edelman, GCI, and Real Chemistry. He is a C-suite whisperer who has worked with the world’s biggest brands like Pfizer, Merck, Genentech, HP, United Airlines and more. He was also the head of communications for General Motors North America. Gary is a speaker, writer, and professor at Syracuse University’s Newhouse School of Public Communications. Today, he is the Managing Partner of Grates Consulting Group.Learn more about Gary:-        LinkedIn-        WebsiteTop 3 Lessons:1.     Communications will fail if it’s just about communications2.     Start business transformation with the lens of the brand, not the business3.     Forget your job description to figure out the real problem to solveWays I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Ryan Flinn is currently the head of corporate communications at Kriya Therapeutics. He started his career as an editor and journalist where he spent more than a decade telling stories at Bloomberg and other media companies. Since then, he has held communication leadership positions at healthcare companies like JnJ and Audentes Therapeutics.  Learn more about Ryan:-        LinkedIn-        TwitterTop 3 Lessons:1.     Always think about the audience first 2.     Find the intersection between what the journalist needs and what your company wants3.     Tell stories that are simple and have the biggest rise or sharpest fall Episode website URL:https://www.howiechan.com/blog/podcast-ryanflinn-ep9  Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society. Learn more about Dave:-        Website -        LinkedIn-        Twitter-        FacebookTop 3 Lessons:1.     Successful disruptive innovation requires branding2.     Only through branding can you align disparate social programs and bring value to the business3.     Follow your interests and curiosity on the way to mastery that’s uniqueBONUS:The Future of Purpose-Driven Branding free e-book download Episode website URL:https://www.howiechan.com/blog/podcast-davidaaker-ep8 Resources and mentions:The Future of Purpose-Driven Branding by David Aaker - buy HERE Owning Game-Changing Subcategories by David Aaker - buy HEREBlue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HEREThe Innovators Dilemma by Clay Christensen - buy HERECompetitive Advantage by Michael E. Porter - buy HEREAffiliate links – zero cost to you and a little something goes to support the Healthy Brands podcast 🙏🏽Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

In this interview with Lisa Bowers, she brings a perspective often lacking in Biotech – the arts. What’s fascinating about the discussion is the irony of that, but also a way to use our everyday experiences with the arts and humanities to improve our leadership and the brands we are trying to build.Lisa was most recently the Chief Commercial Officer for Day One, Biopharma. Prior to that, she was the CEO, founder and board member of Rhia Ventures, a social impact investment organization focused on reproductive health. She was also the COO of Tara Health during that time. She had spent almost 17 years at Genentech and Roche, holding numerous leadership roles across marketing, sales, supply chain, and strategy. She has served on multiple boards and is currently on the board of Dice Therapeutics. She is also a classically trained pianist and Reiki practitioner.Learn more about Lisa:-        LinkedIn-        MediumTop 3 Lessons:1.     Use the power of arts to become a better leader: ask yourself “how does this music or movie relate to what my team is trying to accomplish?”2.     Enable “controlled recklessness” by building a team that can stand together and disagree openly3.     View the process of branding as integral to the business when it needs to influence anyone to do anything Resources and mentions:-        Miracle in a Box: A Piano Reborn-        The Five Dysfunctions of a Team, a book by Patrick Lencioni-        Ursula K, Le Guin, author and poet-        Seasons of Love – Rent, the musical-        Rodin’s hands Episode website URL:https://www.howiechan.com/blog/podcast-lisabowers-ep7Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Your brand is not what you say you are, it’s who your audiences want you to be. We often build brands to our likeness, but the most important part of branding is to reflect the fantasy story of your target audiences. In this interview with Stephanie Ouyoumijuan, she shares how we need to build role model brands, tapping into innate human behavior and leveraging influence science. She also shares her amazing story of how she serendipitously ended up in the healthcare space and ended up starting an agency from a farm. Stephanie is the CEO of Revel8, previously known as Strategy Farm. Before that, she held senior strategy positions at world class agencies like DDB, Publicis and MullenLowe.  Learn more about Stephanie:-        LinkedInTop 3 Lessons:1.     Build a role model brand whom audiences look up to and wish to become2.     Let your audience segments decide which part of the brand personality to express3.     A Healthy Brand is when your customers want you to make something you don’t currently make Episode website URL:https://www.howiechan.com/blog/podcast-stephanieouyoumjian-ep6Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Geoff is the Executive Vice President of Corporate Affairs and Chief Communications Officer for Horizon Therapeutics. He has more than two decades of global healthcare communications experience before joining Horizon. Jeff worked at senior communications roles at premier agencies like Edelman, real chemistry GCI. He also spent time at AbbVie being a public affairs manager. In addition, he serves on the board of directors for the Child Restoration Outreach and Support organization and is a member of the Lake Forest College board of trustees, as well as the trustee for the Institute for Public Relations.Learn more about Geoff:-        LinkedIn-        TwitterTop 3 Lessons:1.     Pull together a cross-functional team and co-create the new brand2.     Develop a visual brand identity that can give you the chills3.     Think of your company brand beyond its products to truly live its purposeEpisode website URL:https://www.howiechan.com/blog/podcast-geoffcurtis-ep5Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching