David Aaker serves as the Vice Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley Haas School of Business. He an inductee of the American Marketing Association Hall of Fame and has written 18 books on brand and brand strategy that has sold over a million copies worldwide. His latest book is The Future of Purpose-Driven Branding: signature programs that impact & inspire both business and society.

Learn more about Dave:

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Top 3 Lessons:

1. Successful disruptive innovation requires branding
2. Only through branding can you align disparate social programs and bring value to the business
3. Follow your interests and curiosity on the way to mastery that’s unique

BONUS:
The Future of Purpose-Driven Branding free e-book download

Episode website URL:

https://www.howiechan.com/blog/podcast-davidaaker-ep8

Resources and mentions:

The Future of Purpose-Driven Branding by David Aaker - buy HERE
Owning Game-Changing Subcategories by David Aaker - buy HERE
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim - buy HERE
The Innovators Dilemma by Clay Christensen - buy HERE
Competitive Advantage by Michael E. Porter - buy HERE

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Ways I can help you:

How I can Help You

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EP. 8 Purpose-Driven Branding: A Strategy to Do Well While Doing Good with David Aaker