Healthy Brand with Howie Chan EP. 6 Why Role Model Brands Matter Today in Healthcare and How to Build Them with Stephanie Ouyoumjian
Your brand is not what you say you are, it’s who your audiences want you to be. We often build brands to our likeness, but the most important part of branding is to reflect the fantasy story of your target audiences.
In this interview with Stephanie Ouyoumijuan, she shares how we need to build role model brands, tapping into innate human behavior and leveraging influence science. She also shares her amazing story of how she serendipitously ended up in the healthcare space and ended up starting an agency from a farm.
Stephanie is the CEO of Revel8, previously known as Strategy Farm. Before that, she held senior strategy positions at world class agencies like DDB, Publicis and MullenLowe.
Learn more about Stephanie:
Top 3 Lessons:
1. Build a role model brand whom audiences look up to and wish to become
2. Let your audience segments decide which part of the brand personality to express
3. A Healthy Brand is when your customers want you to make something you don’t currently make
Episode website URL:
https://www.howiechan.com/blog/podcast-stephanieouyoumjian-ep6
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