Healthy Brand with Howie Chan

I had a fascinating discussion with Nathan Goldstein, Founder and CEO of Duo Health, a new kind of medical group serving patients with chronic kidney disease about all things healthcare and brand. As a highly successful executive and entrepreneur, Nathan shares his views about how to build organizations that can make a practical difference in healthcare.Learn more about Nathan:LinkedInDuoHealth.com Other Resources:Book mentioned in the podcast: A Paradise Built in Hell by Rebecca SolnitTopics:Duo Health, a new kind of medical group that promises to be by your sideIf you don’t have a brand, you can’t scale Think behaviors NOT cultureDevelop mavericks not renegades through organizational identityDon’t make promises you can’t keep – ie. transforming healthcareServe EVERYONE, don’t leave money but most of all meaning on the tableHealth equity doesn’t happen on its ownBrand is relationships and relationships grow at the speed of trustStrategy is defining the obstacles that are in your wayWays I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.Learn more about UlliLinkedInhttps://first-the-trousers.com/ Other resourcesThe brand positioning workbookPositioning method cardsBrand positioning courseLessonsUlli’s journey of becoming a contrarianHow to protect the core business while disrupting itShepherding the brand from the POV of the customersThree ways to thrive as a contrarianCuriosity of a contrarian - hold strong opinions looselyLearn from failures and don’t hesitate to change your mindDiscussions and stories about Hallmark, Bud Light and Wrigley Episode website URL:https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Margaret Hartwell, a creative catalyst for organizations and author, shares her insights on using archetypes to transform brands and cultures. She explains the importance of moving beyond stereotypes to embrace the fluid nature of brand identities. Techniques for engaging workshops, including improv and storytelling, are discussed to foster team alignment. Hartwell emphasizes emotional authenticity and the significance of archetypes in shaping a brand’s narrative, urging organizations to recognize their core values for healthier branding.

In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.Learn more about Meg and Paul:Meg LinkedInPaul LinkedInElmwoodLessonsStrategy needs to be provocative by having a point-of-viewChoose debate over framework, conflict over complianceMake healthcare brands desirable through emotional rewardsGet strategic inspiration in the arts and culture instead of peersHow to be a super star creativeThe epiphanies of Paul and Meg during a pivotal moment of their livesEpisode website URL:https://www.howiechan.com/blog/podcast-megandpaul-ep21  Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandConnect with Howie:LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Maureen Alves is the Chief Strategy Officer (CSO) at Havas Health Plus, a creative and experience design agency focused on health. We talk about her journey from a copywriter to the top of her profession and her philosophies about brand building.Learn more about Maureen Alves:LinkedIn Top 10 PrinciplesBrand Strategy is:1.     Leading with empathy2.     A state of mind3.     Nature with nurture4.     Starting with clutter, ending in clarity5.     Seeing from different perspectives6.     Multi-dimensional and evolving7.     Finding the hidden gem8.     Not being afraid of being human, being vulnerable9.     A team sport, not a solo endeavor10.  Honest and true Episode website URL:https://www.howiechan.com/blog/podcast-maureenalves-ep20  Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Scott Milano is the founder of Tanj, a brand naming and language studio specializing in helping brands change the world one word at a time. We talk about the considerations you need to have when naming, why naming is not as easy as it seems,  and how he came to name the Nintendo Wii.Learn more about Scott Milano-        LinkedIn-        TanjTop 3 Lessons:1.     Your brand name is the tip of your storytelling spear2.     Naming can seem easy, but DIY at your own risk3.     Context and creativity is the secret sauce to a great nameResources:-        Chat NamerWays I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brandConnect with Howie:LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Josh Ingram is founder and principal of the Most Wanted Co., a strategic growth consultancy at the intersection of brand, innovation, and performance. Josh has worked at the biggest brand agencies on the planet, ranging from Interbrand, Straight Line, to Jack Morton and also worked with big brands like Virgin, Under Armour, Intel, & Walgreens.Learn more about Josh Ingram:-        LinkedIn-        www.themostwanted.co Top 3 Lessons:1.     Leverage both brand and performance marketing – “a match made in heaven”2.     Build your brand by focusing on the outcomes you want3.     Have a bag of tricks ready for any occasion Episode website URL:https://www.howiechan.com/blog/podcast-joshingram-ep18  Resources-        Creative Confidence by Tom and David Kelley Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokYouTube   How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Félix Manuel Chinea, MD is the head of health equity and inclusion strategy at Doximity, an online networking service for medical professionals with over 2 million members. He's also on the board of Startup Health's Health Equity Moonshot Impact Board. Learn more about Félix Chinea, MD:-        Twitter-        LinkedIn-        www.doximity.comTop 3 Lessons:1.     The definition of DE&I and health equity2.     Value exchange for long-term impact3.     The curb cut effect Episode website URL:https://www.howiechan.com/blog/podcast-felixchinea-ep17  Resources-        Annie Jean Baptiste-        Michelle Mijung Kim – Book: The Wake Up Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokYouTube How I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Geralyn Ritter survived near-fatal injuries in the derailment of Amtrak 188 outside Philadelphia where eight passengers were killed and over 150 injured in 2015. She is an author, a mum of three and currently Executive Vice President of External Affairs and ESG at Organon, a health care company focused on women’s health.    Learn more about Geralyn Ritter-        LinkedIn-        Geralyn’s Website-        Organon Executive ProfileTop 3 Lessons:1.     Resilience is a skill anyone and any company can build2.     What pain can teach us about perceptions and brand reputation3.     How to build a personal brand while being an employeeEpisode website URL:https://www.howiechan.com/blog/podcast-geralynritter-ep16  Resources-        Bone by Bone by Geralyn Ritter (100% of proceeds go to non-profit organizations that support trauma professionals and trauma survivors Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie: LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn. Learn more about Jason:-        Twitter-        LinkedIn-        https://shft.agency/Top 3 Lessons:1.     Branding is not a marketing function; it cuts across everything 2.     There are no impulse buys in B2B, branding is the only way to generate sustained demand3.     “Different” always beat “better”: lean into what makes the brand unique  Episode website URL:https://www.howiechan.com/blog/podcast-jasonvana-ep15  Ways I can help you:Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growthDownload free guides and tools: Learn from my years of experience as a brand strategistWork with me: Be a podcast guest or hire my services for your brand Connect with Howie:LinkedIn TwitterInstagramTikTokYouTubeHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching