Healthy Brand with Howie Chan EP. 21 A Creative & a Strategist Walk Into a Studio: Creating Desire in Brands with Meg Beckum & Paul Collins
May 14, 2023
01:16:05
In this episode of the Healthy Brand Podcast, I had a great discussion with Meg Beckum, Executive Creative Director and Paul Collins, Executive Director of Strategy & Innovation from Elmwood, a brand design consultancy. We dove into the potential conflicts of creatives and strategists, where to find big ideas, and how to create desire in the world of healthcare.
Learn more about Meg and Paul:
Lessons
- Strategy needs to be provocative by having a point-of-view
- Choose debate over framework, conflict over compliance
- Make healthcare brands desirable through emotional rewards
- Get strategic inspiration in the arts and culture instead of peers
- How to be a super star creative
- The epiphanies of Paul and Meg during a pivotal moment of their lives
Episode website URL:
https://www.howiechan.com/blog/podcast-megandpaul-ep21
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