Jason Vana is the founder of Shft, a Brand and content strategy agency focused on B2B companies – helping them become the only choice for their customers. He is also an established thought leader in the world of B2B, with over 50K followers on LinkedIn.

Learn more about Jason:

- Twitter

- LinkedIn

- https://shft.agency/

Top 3 Lessons:

1. Branding is not a marketing function; it cuts across everything

2. There are no impulse buys in B2B, branding is the only way to generate sustained demand

3. “Different” always beat “better”: lean into what makes the brand unique

Episode website URL:

https://www.howiechan.com/blog/podcast-jasonvana-ep15

Ways I can help you:

Subscribe to Healthy Brand Mondays: Leverage brand thinking to accelerate your growth
Download free guides and tools: Learn from my years of experience as a brand strategist
Work with me: Be a podcast guest or hire my services for your brand

Connect with Howie:

How I can Help You

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Download free brand strategy guides
1:1 Personal brand coaching

EP. 15 Dominate the B2B Industry with Brand: A Raw & Unfiltered Conversation with Jason Vana