Healthy Brand with Howie Chan EP. 10 The Untold Truths in Strategic Communications & Business Transformation with Gary Grates
Gary Grates is a veteran in the world of communications, who has held numerous executive leadership positions at the top PR firms like Edelman, GCI, and Real Chemistry. He is a C-suite whisperer who has worked with the world’s biggest brands like Pfizer, Merck, Genentech, HP, United Airlines and more. He was also the head of communications for General Motors North America. Gary is a speaker, writer, and professor at Syracuse University’s Newhouse School of Public Communications. Today, he is the Managing Partner of Grates Consulting Group.
Learn more about Gary:
- Website
Top 3 Lessons:
1. Communications will fail if it’s just about communications
2. Start business transformation with the lens of the brand, not the business
3. Forget your job description to figure out the real problem to solve
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