Healthy Brand with Howie Chan EP. 11 Unleashing the Power of Consumer Marketing & Branding in Health Care with Carrie Lewis
Carrie Lewis is a lifelong marketer in the consumer space, leading marketing for global brands like Sherwin Williams and Stanley Black and Decker. Most recently she pivoted and became a CMO at Metro Health System in Cleveland. Today, she works as a fractional CMO as part of Chief Outsiders. In our conversation a few weeks ago, we get real about what it was like to take her marketing chops into health care and her counter intuitive strategies she uses to turn around and generate $2 Bn in revenue for a struggling community hospital system.
Learn more about Carrie:
Top 3 Lessons:
1. Embed marketing and branding into the entire organization, bringing together the great divide
2. Personal stories are incredibly powerful, they bring hope to patients and can rally an organization
3. Gain trust from the executive team and get more budget for marketing by showing, not telling
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