

EP. 5 How a Biotech Brand Can Live Its Purpose Beyond Making Medicines with Geoff Curtis
Geoff is the Executive Vice President of Corporate Affairs and Chief Communications Officer for Horizon Therapeutics. He has more than two decades of global healthcare communications experience before joining Horizon. Jeff worked at senior communications roles at premier agencies like Edelman, real chemistry GCI. He also spent time at AbbVie being a public affairs manager. In addition, he serves on the board of directors for the Child Restoration Outreach and Support organization and is a member of the Lake Forest College board of trustees, as well as the trustee for the Institute for Public Relations.
Learn more about Geoff:
Top 3 Lessons:
1. Pull together a cross-functional team and co-create the new brand
2. Develop a visual brand identity that can give you the chills
3. Think of your company brand beyond its products to truly live its purpose
Episode website URL:
https://www.howiechan.com/blog/podcast-geoffcurtis-ep5
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