How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16 Example of bad marketing22:19 Empathy27:34 Strategies35:05 Evolution of personalization40:18 Fixing the infection43:56 OutroFollow Nick: LinkedIn | Air Traffic Control Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!0:00 Intro1:40 Janet’s background6:40 Shifts in video and social12:20 Getting started15:20 SparkToro17:08 How YouTube works21:10 Integrative video strategy23:30 Setting expectations27:50 Adapting to change30:20 Audience research36:04 OutroCheck out The State of the B2B Podcast Listener reportSign up for Modern Day Marketer (the newsletter)Follow Janet: LinkedIn | AimtalFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spam your community and keep the reader in mind.0:00 Introduction1:20 Conversation with Katarina5:25 Roadblocks in distribution9:00 Keep reader in mind11:55 Communities15:40 The right and wrong way19:40 Tracking23:05 Success story27:10 OutroCheck out The State of the B2B Podcast Listener report Sign up for Modern Day Marketer (the newsletter)Follow Katarian: LinkedIn | Twitter | Userlist Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jared Robin is the Co-Founder of RevGenius, a large and mighty community of revenue generating sales, marketing, customer success, and revops professionals. Today, he explains how SaaS leaders should think about community. To bring people together and lead a movement, you first need to identify a gap. Jared started RevGenius while he was job hunting and meeting online friends at digital events. He created a LinkedIn group for these like-minded professionals that quickly grew to what it is today. Communities are built on trust and transcend platforms. Having one is the most powerful way to grow a brand.0:00 Introduction1:23 Conversation with Jared4:26 Debunking community building7:20 Building blocks10:50 Meeting friends online15:10 LinkedIn to Slack16:40 Apollo VS ZoomInfo20:56 The long game27:45 Crawl, walk, run30:00 Sign of success32:14 OutroSign up for RevCon for free on 10/18-10/19Check out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Jared: LinkedIn | RevGeniusFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Sam Holzman is the Content Marketing Manager at Spiff Marketing, a commission-automation platform. Today, he shares how to connect when writing for a new persona, get more engagement, and infuse information with personality. Brett and Sam also discuss his background in journalism and the importance of research and authenticity. Great content should start conversations, spark new ideas, and offer value to the reader.0:00 Intro1:25 Introducing Sam and Spiff3:50 Journalism background8:50 Writing with personality14:20 Different personas16:10 Research21:10 What does the person want out of this?26:30 Engagement29:30 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The JuiceSign up for Modern Day Marketer (the newsletter)Follow Sam: LinkedIn | Spiff Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Michael Londgren is a hyper-growth CMO with an impressive resume that includes Apple, Adobe, Blue Martini, Docusign, Nasdaq, and Seismic. Most recently, he became the CMO at Responsive, formerly RFPIO. Michael explains his reasoning to drive this big rebrand. A company name needs to be memorable and encompass their value proposition. The rebrand went much deeper than a name change, he also recognized a need to align the sales team. Change can be scary, so careful planning and execution were key. 0:00 Intro1:36 Episode starts5:12 Michael’s background6:50 Proposing a rebrand10:45 Timing, vision, alignment13:35 Listen to sales team16:10 Choosing “Responsive”19:35 Internal to external activation24:10 Roadblocks and goals of rebrand30:33 OutroCheck out The State of the B2B Podcast Listener report: Exclusively on The Juice Sign up for Modern Day Marketer (the newsletter)Follow Michael: LinkedIn | Responsive Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Emir Atli is the Co-Founder & CRO of HockeyStack, a rapidly growing company that’s standing out from competition in a crowded space. HockeyStack provides revenue attribution analytics for B2B SaaScompanies and currently has 40 customers. Today he shares how he leveraged LinkedIn to scale the company in a short amount of time. He also reveals what he’s looking for in new hires, as they continueto grow. 0:00 Introduction1:22 Conversation with Emir3:04 Attribution5:35 Navigating feedback & sales demos8:00 Attribution tracking on LinkedIn12:20 Advice to marketers13:00 Networking15:55 Hiring16:20 Framework for success19:23 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Emir:| LinkedIn | HockeyStackFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn’t end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority. 0:00 Introduction1:11 Conversation with Viola3:04 Growing Flow SEO5:20 Leadership and team dynamic8:10 Content strategist11:00 SEO17:26 3 pillars18:22 AI21:00 EEAT—experience, Expertise, Authority, Trust 23:10 New AI tools30:17 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Viola:| LinkedIn | Flow SEOFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Scrolling through LinkedIn, it feels like everyone in marketing is transitioning jobs, but what makes a great candidate stand out? Today, Kyle Lacy tells you how to turn left when everyone else is turning right. Kyle Lacy is the CMO at Jellyfish and has an extensive history in marketing and has hired dozens of marketers. Candidates should think creatively, use numbers in their resume, find connections in common, and reach out thoughtfully and intentionally. He shares examples of candidates who went theextra mile. Approach the job search like you approach accounts based marketing and don’t you dare be boring! 0:00 Introduction1:42 Conversation with Kyle3:30 Taking a break7:08 Job search post9:00 Successful example10:30 Hiring process12:00 Strategies to differentiate16:20 Best practices and standouts21:00 OutroGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Kyle:| LinkedIn | JellyfishFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

How can we (the marketers) keep our creativity alive when everything around us tries to kill it? Endless meetings, financial pressures, and time constrains really suck the fun out of work. Luckily, Lindsay McGuire has a tip or two to help. Lindsay is the Associate Director of Content and Campaigns atGoldcast, a digital events platform. She’s new to the company, but not new to the Indy marketing scene. To stay creative, she does her best to automate repetitive tasks and uses monday.com to stay organized.Understand your coworkers as people and learn their preferred method of communication. Respect one another’s time and give yourself space to think freely, without distractions. 1:54 Conversation with Lindsey4:20 Defining creativity8:20 Standardize your process with tools13:00 Automate, automate, automate14:46 Roadblocks to creativity19:15 Protect your time22:50 Avoiding conflict25:55 Making a creative environment31:48 Closing outGet access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow LindsayI | LinkedIn | GoldcastFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn