The Content Cocktail Hour How Content Fuels Marketing Growth with Carol Howley, Exclaimer
Sep 17, 2024
21:00
"If you build that brand trust, everything else is going to start to follow," says Carol Howley, Chief Marketing Officer at Exclaimer
In this episode of The Content Cocktail Hour, Carol Howley, CMO at Exclaimer, discusses the essential role of brand and content in B2B marketing. Drawing from her extensive experience in both demand generation and brand marketing, Carol highlights how Exclaimer navigated a challenging market to double its ARR in two years. She and Adam explore the strategic value of rebranding, building trust, and balancing brand with demand. Carol also addresses the evolving role of content in marketing and shares insights into the underinvestment in brand due to its historically difficult ROI justification.
In this episode, you’ll learn:
- Content drives both brand and demand generation, powering all marketing efforts
- Building trust and emotional connections boosts buyer confidence and long-term success
- Gathering insights through tools, events, and community refines your strategy for better results