What people want is a big outcome.And the only way you get a big outcome is to take a big swing and be bold.Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.

CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!0:00 Introducing Jeff and Active Campaign7:00 The Active Campaign Leap Day Extravaganza11:08 Executing on crazy ideas20:00 Past life as DJ22:25 Evolution of B2B marketing29:50 Register for free and get connectedShow Links:Register for the ActiveCampaign Leap Day ExtravaganzaConnect with JeffLearn more about ActiveCampaignAudience: Marketing in the Age of Subscribers, Fans, and FollowersConnect with JonathanLearn more about The Juice

Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!0:00 Introducing Greg and One Screen AI3:38 Measuring out-of-home advertising10:16 9 Priorities for the Modern B2B Marketer in 202414:50 HubSpot’s playbook19:13 Testing channels, future of B2B marketingShow links: Connect with Greg WiseLearn more about OneScreen.ai9 Priorities for the Modern B2B Marketer in 2024The Active Campaign Leap Day ExtravaganzaConnect with Jonathan GandolfLearn more about The Juice

Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.3:10 What is DXP5:35 Adobe acquisitions8:00 Defining composable12:35 Aligning teams14:35 Benefits of being composable19:18 OutroRegister: The State of Gated vs Ungated Virtual Event Read: The State of Gated vs Ungated Content ReportFollow Christian: | LinkedIn | Oshyn Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Rachel Downey, CEO and Founder of Share Your Genius, discusses how podcasts can be a powerful tool for building a brand, expanding an audience, and driving demand. She emphasizes the importance of strategizing based on one focus and shares insights on metrics of success and scaling strategies. Plus, learn about the role of podcasting in building relationships, challenges of scaling a media-led growth strategy, and the benefits of partnering with others.

Tommy Walker is the Founder of Content Studio, a consultancy for high-growth B2B startups and enterprises. He defines his three axioms of content marketing: premise, content is social currency, and decisions are made in Slack. It's vital that marketers both research their audience's wants and needs and avoid writing condescending content. With a career rich in experience, Tommy is a wealth of knowledge when it comes to B2B marketing done right.Read: The State of Gated vs Ungated Content Report Follow Tommy: | LinkedIn | The Content StudioFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

What’s the best way to overcome the hurdle of creating video content? To answer this in depth, Brett invites Julia Enthoven. Julia is the CEO and Co-founder of Kapwing, a creative software company that helps companies produce videos. Julia advises hiring a dedicated team member for video, focusing on quantity over quality, creating systems and processes, and seeing what’s working for other companies.Between AI and other automation tools, there’s lots of ways to expedite the video production process.1:30 Conversation with Julia4:51 Growing Kapwing’s channels5:36 Video quality8:52 Rise of video and TikTok15:13 Hiring for video content role17:00 Overcoming disappointing views22:01 Scaling up video production25:50 Role of AI and automation30:08 Comfortable in front of camera31:40 Successful integrated strategy34:23 OutroFollow Julia: | LinkedIn | Kapwing Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.2:00 Conversation with Nick5:53 Air Traffic Control8:40 Journey to thesis18:16 Example of bad marketing22:19 Empathy27:34 Strategies35:05 Evolution of personalization40:18 Fixing the infection43:56 OutroFollow Nick: LinkedIn | Air Traffic Control Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Janet Mesh is the CEO + Co-Founder of Aimtal, a remote integrated marketing agency based in Boston. She’s an expert on how B2B marketers can use YouTube video content to execute an integrated marketing strategy. Producing high quality videos that drive traffic might feel like an overwhelming task, but ripping off the bandaid and rolling with the punches is the best way to start. Alternatively, you can hire an agency like Aimtal to help you on your way!0:00 Intro1:40 Janet’s background6:40 Shifts in video and social12:20 Getting started15:20 SparkToro17:08 How YouTube works21:10 Integrative video strategy23:30 Setting expectations27:50 Adapting to change30:20 Audience research36:04 OutroCheck out The State of the B2B Podcast Listener reportSign up for Modern Day Marketer (the newsletter)Follow Janet: LinkedIn | AimtalFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

There is a right and wrong way to distribute your content in communities. Katarina Andrejević tell us the right way. Katarina is the Customer Advocate at Userlist, an email marketing automation platform for for product-led growth. She shares how she tracks the success of organic traffic, online discussions and community building. Remember—never spam your community and keep the reader in mind.0:00 Introduction1:20 Conversation with Katarina5:25 Roadblocks in distribution9:00 Keep reader in mind11:55 Communities15:40 The right and wrong way19:40 Tracking23:05 Success story27:10 OutroCheck out The State of the B2B Podcast Listener report Sign up for Modern Day Marketer (the newsletter)Follow Katarian: LinkedIn | Twitter | Userlist Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn