"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR

In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming sales and marketing efforts. Alina talks about the rise of AI-powered sales agents, the balance between human SDRs and automation, and how AiSDR uses AI to scale outreach while keeping campaigns personal. She also highlights the importance of experimentation and how marketers can refine their strategies in a fast-paced industry.

In this episode, you’ll learn:

1. How AI SDRs can streamline sales outreach and save time on repetitive tasks
2. The balance between human SDR personalization and AI automation
3. Strategies for experimenting and scaling AI-powered marketing campaigns

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Alina on LinkedIn: https://www.linkedin.com/in/alinakarnaukh/

Check out AiSDR: https://aisdr.com/

Timestamps

(00:00) Intro

(02:43) Exploring the world of AI SDRs

(05:11) Why AiSDR still values the work of human SDRs

(10:50) How AiSDR creates their own marketing content

(19:56) Tips to getting started with AI SDRs

(21:05) Creating standout content by being vulnerable