"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence

In this episode of The Content Cocktail Hour, Tanya Alain, VP of Marketing at Upfluence, shares the key strategies that make influencer marketing a brand game-changer. She breaks down the dos and don’ts of partnering with influencers, from finding voices that resonate with your brand’s audience to letting the influencer’s authenticity shine for stronger engagement. She also talks about how they do influencer marketing at Upfluence and how AI may change the way we do influencer marketing and content marketing in general.

In this episode, you’ll learn:

1. Effective strategies for making influencer marketing successful
2. How influencer authenticity can help your brand succeed
3. How AI is reshaping content marketing and what that means for influencer marketing

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Tanya on LinkedIn: https://www.linkedin.com/in/tanya-alain/

Check out Upfluence: https://www.upfluence.com/

Timestamps:

(00:00) Intro

(02:59) What is influencer marketing

(05:31) Balancing brand voice and influencer authenticity

(08:34) How to get started with influencer marketing

(10:53) How Upfluence does influencer marketing

(15:32) The future of influencer marketing with AI