"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel

In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led growth. He explains SalesIntel’s approach to budget allocation and highlights the importance of staying actively involved in both content and product development. Manoj also offers a clear perspective on the growing Martech landscape and how leaders can find the best strategies to make their companies grow.

In this episode, you’ll learn

1. How staying involved as a founder, especially in content creation and product development, can lead to more effective go-to-market strategies
2. SalesIntel’s approach to allocating its go-to-market budget
3. Ways to build a strong and robust pipeline

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Manoj on LinkedIn: https://www.linkedin.com/in/manojramnani/

Check out SalesIntel: https://salesintel.io/

Timestamps

(00:00) Meet Manoj Ramnani, CEO of Sales Intel

(05:06) SalesIntel’s strategy for allocating its go-to-market budget

(08:50) The strength of founder-led growth

(09:58) Why Manoj stays involved in SalesIntel’s code and engineering

(12:12) Is the B2B and data market truly crowded?