"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum

In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and strategy, revealing why he believes the key to memorable content is to be "anything but boring." Adam shares how he navigates the relationship between sales and marketing to the practicalities of running large-scale surveys. He also discusses the importance of maintaining a cohesive brand voice and the real power of proprietary data in content marketing.

In this episode, you’ll learn:

• The value of being memorable over being flawless
• How to ensure that your sales development team is consistently aligned with your content strategy
• Investing in unique, proprietary data can deliver extraordinary ROI

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-sockel/

Check out Orum: https://www.orum.com/

Timestamps:

(00:00) Avoiding apathy in marketing strategy

(05:38) The impact of centralized customer marketing on sales

(12:52) How to create and measure content success

(23:07) Why outbound is not dead