“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI

In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of AI-generated content. He walks us through how SEO and search engines have evolved over the years and explains why quality content is still more valuable than quantity. 

Sal also highlights the invaluable role of the human touch in the writing process, showing how it can help improve search rankings while ensuring your brand’s voice remains genuine, relatable, and uniquely human.

In this episode, you’ll learn:

• The evolution of SEO strategies and search engines through the years
• How to blend automation with human creativity in content writing
• Real-world content and SEO strategies that works in today’s AI-powered world

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Sal on LinkedIn: https://www.linkedin.com/in/salsurra/

Check out Seamless.AI: https://seamless.ai/home

Timestamps:

(01:29) Why optimizing existing content is your biggest opportunity

(10:17) The changing landscape of SEO

(18:21) How Seamless.AI boosted SEO with quality content

(21:29) The value of the “human touch” in content writing

(22:14) How to re-optimize your existing content

(27:01) AI for efficiency, not creativity