Bringing Life Into AI-Powered B2B Content with Jeremy Collier, ActiveCampaign

“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign

In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovative SEO strategies are shaping the future of content marketing. Jeremy also takes us along on his inspiring career journey, from his early days as a video game tester to his current role at ActiveCampaign. He also explains the power of incorporating emotional appeal into B2B content, and how his team at ActiveCampaign approaches content creation.

In this episode, you’ll learn:

1. Using AI for research, outlines, and drafting, especially for listicles and experiments
2. The importance of personal connection in B2B marketing to enhance engagement
3. Adapting to SEO changes and search behavior to maintain content visibility

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremycollier2011/

Check out ActiveCampaign: https://www.activecampaign.com/

Timestamps:

(00:00) Intro

(05:17) The rise of generative AI in content marketing

(10:04) Content marketing process at ActiveCampaign

(12:13) Adapting to keyword shifts and search engine evolution

(16:22) Jeremy's career path from video games to marketing

(18:49) How to break into content marketing

(20:47) Emotion in B2B marketing