The Content Cocktail Hour

Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don’t understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. 0:00 Intro 1:21 Conversation with Nemanja 6:40 Consistent content that educates 14:15 Challenge the need for leads 17:18 B2B executives don’t know good marketing 23:08 Track success of marketing efforts 26:38 Rise of individual creator 32:10 Chili Piper 34:16 Collaboration 39:05 Personalized experience- Air BnB, Netflix, Gong 43:50 Momentum, real and fake 46:40 Get connected 48:15 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nemanja:| LinkedIn | Funky Marketing | Podcast Follow Brett:| Twitter | LinkedIn 

Brett and Jonathan dedicated an episode to discuss Jason Bradwell’s latest newsletter article, Why MQL’s Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn’t have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to “capture” leads without making them feel like Pokemon. 0:00 Intro 1:05 Conversation with Jonathan 4:40 Jason’s newsletter on MQL 11:16 Generating leads 15:15 Measuring brand 18:30 Passive leads 20:22 Tricked by Zoom Info 22:30 Community 27:10 Lead magnet 29:50 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Read Jason Bradwell's article and follow his newsletter.Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.0:00 Intro0:42 Conversation with Stephanie1:40 Real Marketers Podcast4:45 Hiring content roles7:55 Story telling9:15 Onboarding new hires11:40 Domain expertise17:50 Content facilitation19:10 What does your ideal customers care about22:00 Hills to die on24:30 Owned VS earned content26:00 Future of marketing31:08 Advanced level content33:15 Check out podcast and Lumavate34:10 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Stephanie:| Twitter | LinkedIn | Lumavate | Real Marketers Podcast Follow Brett:| Twitter | LinkedIn 

 Brett draws an interesting parallel between modern-day B2B marketers and music megastar, The Weekend. He also talks about his process of finding awesome guests for the show and how they’ve led to collaborations and epiphanies. 0:00 Intro 2:32 Finding podcast guests 6:00 Jason Bradwell 8:10 Collaboration 8:50 Mistakes when creating marketing strategies 12:30 Camela Thompson at CaliberMind 14:56 Debriefing recent episodes 18:17 Letters for The Blend 19:50 Parallels to The Weekend 28:20 Closing words Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 0:00 Intro 1:16 Conversation with Jay 2:12 8 years of podcasting 3:06 Premise, topic, hook 7:10 Customers’ pain points 10:45 Resonance VS Reach 14:24 Quantity VS Quality 18:00 Investigate what Google can’t answer 22:34 Content as a product 24:05 Try the wine strategy 27:50 Theme 31:40 Connect with Jay 32:55 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jay:| Twitter | LinkedIn | Newsletter | PodcastFollow Brett:| Twitter | LinkedIn 

Brett and Jonathan discuss the rise of the individual creator. Brands win the hearts of customers by empowering their team to distribute content from their personal accounts. With his first year being a CEO behind him, Jonathan shares what he learned about fundraising, building a team, and leadership. The Juice was able to grow as much as they did by focusing on progress over perfection. 0:00 Intro 1:00 Conversation with JG 3:02 Building a team 6:45 Priorities of CEO 9:41 Fundraising 12:31 Dunning–Kruger effect 16:18 Progress over perfect in 2021 19:06 Rise of individual creator 24:06 Brands with great individual creators 34:09 Advice on empowering individual creators 36:54 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Camille Trent is the Head of Content at Dooly, a workspace software that makes sales less painful. She joins the podcast to discuss internal marketing and internal activation. The key is making it fun and not forcing it on employees. Most companies already have great content and need to be putting more time and effort into distribution, so it reaches the right audience. 0:00 Intro 1:00 Conversation with Camille 1:55 Copywriting and distribution 4:53 Packaging content 5:42 Avenues of distribution 8:39 Investing in community 14:20 Relevant engagements 15:52 Internal activation 22:40 Measuring success of campaigns 29:26 Connect with Camille and Dooly 31:10 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Camille:| Twitter | LinkedIn | Podcast | DoolyFollow Brett:| Twitter | LinkedIn 

A new year, a new podcast name! Welcome to the Modern Day Marketer podcast. Your host, Brett McGrath, is excited as ever for another year to pick the brains of Modern Day Marketers. The Juice had a momentous first year and the podcast provided many benefits and connections along the way. In this episode Brett explains the reason for the change and discusses what is ahead for the show.0:00 Intro 1:20 New podcast name 3:44 Reflecting on 2021 4:50 History of podcast 11:00 Power of individual 13:10 Benefits of podcasting 14:50 Future of podcast Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

On the last episode of 2021, Jonathan and Brett discuss the number one trait of the modern-day marketer, putting the audience first. Gone are the days of the me-centered marketers that are blinded by hitting their KPI goals. It’s critical to build trust with your audience, truly understand their needs, and make it easy and accessible for them to come to you when they’re ready. The Juice wishes you a restful holiday break and a happy New Year.  Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn 

Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth. 0:00 Intro 0:51 Conversation with Mark 2:11 Hosting Demand 2021 4:55 Promoting event 7:15 Metadata 9:04 Director of Growth 10:56 Demand model 13:56 Measuring success of long game 17:28 No Fluffs Given Series 22:30 Results and Demand Growth Metrics 24:45 Advice to listeners 26:20 Get connected and podcast 27:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Mark|  LinkedIn | Metadata | B2B Category Creators PodcastFollow Brett:| Twitter | LinkedIn