Exploring the theme of your show with Jay Acunzo

Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 

0:00 Intro 
1:16 Conversation with Jay 
2:12 8 years of podcasting 
3:06 Premise, topic, hook 
7:10 Customers’ pain points 
10:45 Resonance VS Reach 
14:24 Quantity VS Quality 
18:00 Investigate what Google can’t answer 
22:34 Content as a product 
24:05 Try the wine strategy 
27:50 Theme 
31:40 Connect with Jay 
32:55 Outro 

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