Exploring the theme of your show with Jay Acunzo
The Content Cocktail Hour
00:00
The Importance of Confidence in Marketing
Jay Parini: We have this false sense of precision that we can put people nice and neatly into a funnel into a buyer's journey. And I think the problem is we aren't confident enough to say to others that that's what marketing is. He says it has to be this game of tracking and catching people in different mouse traps so we can hold it up to a boss and justify our actions.Parini: It's better to say everywhere we show up, you think more highly of us. Blessings cascade down.
Transcript
Play full episode
