Exploring the theme of your show with Jay Acunzo
The Content Cocktail Hour
00:00
How to Use Resonance to Build Audience
Brett McKay: I've been talking a lot about resonance and how to deliver your message. He says he learned this from Andrew Davis, who is "one of the smartest people I've ever encountered" His approach involves asking questions that Google can't answer in inciting Drew's words. It starts with frustration then you lower it to some kindling, which is your curiosity,. If you just sit there being pissed and holding the match, you're going to get burned because the match is going to burn down.
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