Exploring the theme of your show with Jay Acunzo
The Content Cocktail Hour
00:00
How to Convince a Boss to Get More Leads
In B2B marketing, everyone wants to reach more. How do you shift that mindset internally? Break it down into very simple terms that are already things people want. If your boss only hears numbers or prides herself in hearing the numbers, you're probably not going to do something different in your company by not acknowledging that.
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